VP Marketing & Growth for Complex, High-Consideration Products
I help organizations transform fragmented marketing into scalable, predictable revenue. My work focuses on full-funnel growth, acquisition efficiency, lifecycle monetization, and the operating systems that allow companies to scale from early traction to durable performance.
I partner with leadership teams to identify and eliminate the structural problems that prevent revenue from scaling—bringing clarity, process, and execution discipline to complex growth challenges.
My role is to bring structure, clarity, and execution discipline—turning marketing into a measurable growth engine rather than a collection of campaigns.
Identify the true constraint on growth. Build the system that removes it. Scale only when the economics support durability.
Three engagements demonstrating what a fully integrated growth system looks like in practice—from diagnosis through execution to durable results.
Revenue Transformation & GTM Scale
Rebuilt the full digital growth engine across acquisition, organic, lifecycle, and product launch strategy—scaling revenue, improving efficiency, and establishing durable infrastructure for continued expansion.
Multi-year revenue scale, significant CAC improvement, and successful launch of a new regulated product line.
Revenue Operations & Acquisition Efficiency
Led daily revenue performance, optimized acquisition economics, and implemented operational rigor across funnel measurement, channel allocation, and lifecycle monetization.
Improved efficiency, clearer attribution, and stronger unit economics supporting scalable growth.
Platform Growth & Performance Scale
Managed large-scale marketing investment, modernized funnel strategy, and improved ROI through performance optimization and experience improvements.
Sustained revenue growth, improved efficiency, and stronger full-funnel performance.
Sustainable growth is not driven by isolated tactics. It comes from systems—clear economics, disciplined execution, aligned teams, and consistent measurement.
This work turns marketing from a cost center into a core driver of enterprise value—a critical distinction for organizations preparing for meaningful scale.
I work best with organizations that are ready to build growth into a durable, measurable system. If that's where you're headed, I'd welcome the conversation.